Wednesday, February 15, 2012

Gevalia: Johan has your feet

[Scroll down for the video at bottom of post!!!]

I find two things noteworthy regarding the new Gevalia commercial I saw on MSNBC (also airing on ABC).

First and most obviously, it is hot, exciting, and brave: The attractive and seductive male Swedish/Scandinavian narrator calls the coffee his cup of "Johan," and says that it will spend time rubbing your feet, discussing your feelings. At the end of the commercial he says Joe may have your back, but Johan has your feet!

Second, although this has clearly been airing for at least three days, no Google search on any of the combinations of the words appear to produce any mention of this Gevalia ad. Twitter to the rescue there!

https://twitter.com/#!/search/realtime/gevalia%20feet


Gevalia feet twitter search - Johan has your feet - foot rub

I am hoping to find the video for this commercial online -- I have messaged @Gevalia on twitter asking about it.

Found it! See below ...

UPDATES:

PRIORITY Update I - April 10, 17:38 - Johan Gevalia Actor's name is ... : Jon Prescott

We've been getting lots of questions! "Who is johan in the gevalia commercial?" ... "Who plays johan in the gevalia commercials?" ... "What is the name of the Johan gevalia commercial guy?"

The Adventures of Lunki and Sika is reporting:
His name is Jon Prescott and he is actually born in Mountain View, California, USA.
You can view his pictures on his IMDB page!

Jon Prescott

Clearly that's our Johan. :)
Update 1 - Feb 15, 2012 11:57 - Found a picture from the ad campaign, which I'm sure Gevalia wouldn't mind me reproducing:

http://www.facebook.com/photo.php?id=115573111523&l=b7c2ccd6e8&pid=8559013

Johan Gevalia has your feet

Update 2 - Feb 15, 2012 14:40 - Found the online video for the ad!!! It's called "Motorcade":

Gevalia Commercial Johan - MOTORCADE:




Update 3 - Apr 9, 2012 15:47 - Lots of people are asking, and I have contacted the ad agency, Taxi, to find out who is the actor who plays Johan and what his name is. I hope to be able to post more info here soon!!!

Meanwhile, since the post is so popular, I thought I would embed a couple additional Johan/Gevalia video ads for your pleasure:

Gevalia Commercial Johan - FIKA:




Gevalia Commercial Johan - OFFICE (Extended Version):


16 comments:

  1. I just saw this on television and have been on a search to find out more about Johan! Thanks for the post. My mother has drank Gevalia for years and these commercials are going to put a smile on her face.

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    1. Thanks for your comment! :) Yeah, I wish there were more fun commercials like this one. Wouldn't companies sell more products if they didn't bore us!?

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    2. I was definately enjoying this soooo cute model...sexy

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  2. They would sell more coffe if they'd dump the blatant homosexual and drop the snob act.

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    1. And that is probably why no one hires you as a marketing strategist! /snark

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  3. Does anyone know the name of the actor who plays Johan??? I've looked all over the web and can't find out. I love these commercials!!

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    1. I have emailed the ad agency, Taxi, which produced the spots to try to get an answer for the name of the Johan actor. I'll report it here as soon as I can find out!! :) Thanks for the question!

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    2. His name is Jon Prescott !!! Check out the priority update in the post for a link to his IMDB page!

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  4. have you ever found out who the actor is? I love the commercials! I think he should go on tour and get girls to sip out of those little ceramic cups in person...

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    1. I am investigating to find the Johan actor's name. The ad agency may be on holiday for a long weekend, but I hope to have an answer soon! Thanks for the inquiry! :) I'll let you all know here as soon as I can find out!

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    2. The Johan actor is Jon Prescott. You can find a link to his IMDB page in an update in the post above! :)

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  5. Greetings - I love the Gevalia Motorcade commercial, and I'm not interested in the "Johann" character, but rather the music! The cute little bossa nova type song is stuck in my head. Do you know what the name of the tune is? Thanks!

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  6. I'm so bummed! All of the videos on YouTube of the GOOD ads, like the "Fika" ad, are gone! They say "private video". I am quite put out...

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    1. I cannot stand this commercial. I think it's insulting to women. It portrays women as simpering, wimpy people who can be swayed by a long haired blonde man who makes sure he pronounces the "p" of the word cup and that's supposed to make them want to drink Gevalia coffee. This coffee is quite good but deserves to stand on its quality.

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  7. As a European I find the commercial nauseating and dumb. It caters to 13 year olds. No one in Sweden looks like that. Accent is phony and not Swedish. Typical American

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